Google Maps

Local Search and the Importance Of Google Maps

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Are you a local business looking to be found in your local market…  If so, getting you business indexed in Google Maps is a necessity for every company looking to dominate online.

Why, Google understands most of there users would prefer to do business with a local company.    If you want to know what is important to consumers online, follow the Google Trends.  Google does not do anything without first understanding and calculating what is best for their customer.  The good news is if you are in business, these are also your customers.

Google primary goal in life is to provide, you the user the fastest and most relevant content for searches.  As a result of doing so 83% of us continue to use Google as our homepage.

Make no mistake, for local businesses being on Google Maps is POWERFUL.  Maybe one of the most important thing you can do in promoting your business in a local market.   Also, it is important to know Google will rank local search results based on the relevancy of your listing.    Another key benefit to indexing your business on Google Maps…  Your business will get higher priority for mobile search.  Think about it who is more likely to drive into your business right now.  The guys surfing the net at home, or the guy in his car searching for something on his blackberry, iphone or droid…

I think you get the idea…

Also, it is important to know Google organic, free, are not static.   Google ranks every web presence by relevancy local or otherwise.   As you will see in this example above, Drain Works Toronto Plumbing is in first place on the local searches.   If they get bad reviews, and or they do not continue to promote this site online this company will be bumped from the “A” position to further down the list.

With over 1 trillion websites online the competition for first page ranking is fierce, so businesses can not adopt a set and forget attitude when promoting there companies online.  Google continually updates and tinkers with its algorithms which effects placement and the quality score of your website.

In summary, Google Maps is one of the most powerful a local business owner can do to connect with local consumers looking for there company, products, and/or services.

For more information about how to win online contact the professionals at Webwide Technology Today!