Tracking Your Campaigns

What Is Google Analytics

Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. The product is targeted towards marketers rather than webmasters and technologists.

Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and even digital collateral such as links within PDF documents.

Integrated with AdWords, users can optimize online campaigns by tracking landing page quality and conversions. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using Google Analytics, marketers can determine which ads are performing, and which are not, providing the information to optimize or cull campaigns.

The follow following report is an example of the information provide within the Google Analytics platform.  This information is your dashboard to determine how people are finding their way to your website.  With this information you can expand effective marketing campaigns and drop the ones costing you money.

Unlike offline advertising that uses a shotgun approach in the market, Online advertising is much different.  Online you have the ability to drill down and find your target audience.

In other words…  Find the people that are looking for your products and services.

Google Analytics – Sample Reports – 2 of many

Discover how many people are visiting your website on a daily basis

Discover where they are coming from

Discover trends and demographics

And Much Much More

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Webwide Technology – Delivering Global Online Marketing Solutions to Local Businesses